With SRK's wife being one of the producers, Shah Rukh Khan shared a one minute video writing, "When you give out a spoiler, you become one! #SayNoToSpoilers and watch #IttefaqThisFriday". He can be heard saying, "Yeh jo spoiler naam ki bimaari hai, woh aaj ki nahi hai. Bohot purani hai, aur bohot hi irritating hai. Like, how would you feel if someone told you, 'Kattappa ne Baahubali ko kyun maara?' before you even saw Baahubali part 2. How would you feel if someone told you the suspense behind 'Gone Girl'. Achha nahi lagta hai na? Isiliye movie dekhne ka maza kharab mat kijiye. Ham sab hamari industry mein bade hi pyaar aur mehnat se filmein banate hain. So please say no to spoilers."

Ittefaq is releasing this Friday and as we all know from the trailer that it is a remake of the old Bollywood movie by the same name albeit with a different climax. However, we Indians have this habit of revealing the climax and giving out spoilers on social media therefore KJo and Team have taken to social media to urge their fans to say No to Spoilers.

With SRK's wife being one of the producers, Shah Rukh Khan shared a one minute video writing, "When you give out a spoiler, you become one! #SayNoToSpoilers and watch #IttefaqThisFriday". He can be heard saying, "Yeh jo spoiler naam ki bimaari hai, woh aaj ki nahi hai. Bohot purani hai, aur bohot hi irritating hai. Like, how would you feel if someone told you, 'Kattappa ne Baahubali ko kyun maara?' before you even saw Baahubali part 2. How would you feel if someone told you the suspense behind 'Gone Girl'. Achha nahi lagta hai na? Isiliye movie dekhne ka maza kharab mat kijiye. Ham sab hamari industry mein bade hi pyaar aur mehnat se filmein banate hain. So please say no to spoilers."