With the advent of music available on online medium, leading music and film-making company Tips has moved on to the next level. It has notched up a staggering count of 1 crore online subscribers and in the process has achieved a milestone that only a select few have been able to enjoy in the industry. A relatively new entrant in this medium, Tips has managed this with some quick fire actions coming into play that has allowed it to keep a high pace on. While that has been a result of some of the newest titles that Tips has put together, what is also working out quite well is the repertoire that it has built over the years.

With the advent of music available on online medium, leading music and film-making company Tips has moved on to the next level. It has notched up a staggering count of 1 crore online subscribers and in the process has achieved a milestone that only a select few have been able to enjoy in the industry. A relatively new entrant in this medium, Tips has managed this with some quick fire actions coming into play that has allowed it to keep a high pace on.

“The biggest success for Tips in the recent times is the musical success of Race 3. Each and every song from the film is enjoying huge viewership, both on the videos as well as audio, especially ‘Allah Duhai Hai‘. Another major success has been the music of Genius which is still notching up great numbers with songs like ‘Tera Fitoor‘ and ‘Dil Meri Na Sune‘ doing so well. Even though the film has already released, Himesh Reshammiya’s music is continuing to enjoy huge patronage, as a result of which subscribers too are getting added to the online channel in thousands on a daily basis,” informs our well placed source. While that has been a result of some of the newest titles that Tips has put together, what is also working out quite well is the repertoire that it has built over the years.

“There is a huge count of Atif Aslam chartbusters like ‘Jeena Laga Hoon‘ [Ramaiya Vastavaiya] that Tips has already collaborated on over the years. Music lovers continue to flock the channel for that. Then there are also pleasant surprises like the music of Aksar 2 [Aaj Zid] which keep finding patronage. Of course, hundreds of yesteryear superhit songs from the years gone by ensure that there is a wonderful mix of new and old songs that make this channel an ideal mix,” the source continues.