"Sanjivani" creator-producer Siddharth P. Malhotra will foray into Telugu market with a new show titled "Madhu Masam".

"Madhu Masam" will star Harita Thota and Shweta in key roles and will be directed by Dinesh. The show has gone on floors and is based in and shot across Hyderabad.

"'Madhu Masam' is a story that brings out the realities of motherhood. Every mother has a unique struggle and Sravya is one such girl who is compelled to take the responsibility. I have always wanted to explore the South Indian market. This is my first step and I hope to have a long journey there," said Malhotra.

The "Hichki" director is known for creating popular Hindi TV shows "Dil Mil Gaye" and "Sanjivani".