Vishal Bhardwaj directorial Pataakha featuring Sanya Malhotra, Radhika Madan, Sunil Grover, Vijay Raaz witnessed a low start at box-office on day one. Pataakha is a drama comedy based on Charan Singh Pathik's short story titled Do Behnein. The story of Pataakha revolves around two sisters from a small village in Rajasthan. They keep fighting and arguing with each other but later after marriage they realise that they can’t live either with or without each other.
(Also Read): Pataakha Movie Review.
According to the report of Box Office India, Pataakha had a very low box-office collection that is of 0-5% on day one. The film had a clash with Anushka Sharma and Varun Dhawan starrer Sui Dhaaga, which can be a tough competition for it at box office.
As per film critic and trade analyst Taran Adarsh, ''Pataakha Fri Rs 90 lakhs [875 screens]. India biz... Had a lukewarm start at the start of Day 1 and should grow over the weekend... However, the growth has to be multi-fold since the starting point has been extremely low.'' The film also features stand-up comedian and actor Sunil and talking about his experience of working with Vishal Bhardwaj, he said earlier, ‘’As an individual, I had my own approach to play a character. So, initially I was trying to do that. But when I started discussing things with Vishal sir, my approach changed. Sir thinks from a broader perspective, but I was thinking only of my character. "So, working with sir made me think differently. I unlearned a lot to learn new things from sir."
Pataakha has got a pretty low start but unlike other low budget movies it has pretty high costs associated with the movie as the amount spent on promoting the movie is much higher than other movies.