"My Name is Bond, aaathooo.. James Bond" , this is how the trolls on Twitter reacted when an Ad featuring Pierce Brosnan promoting the mouth freshener 'Pan Bahar' went viral.
The Hollywood actor has now stated that he is “deeply shocked and saddened” about the events taking place after the Pan Bahar ad came out in the media.
In a statement to People magazine, Brosnan said, “As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products. I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.”
“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering.”
He stated that as per his contract, he had agreed to endorse a “breath freshener/tooth whitener,” a single product which was “all-natural containing neither tobacco, supari, nor any other harmful ingredient.”
In the statement, Pierce Brosnal has also said that he had no knowledge of the product considered to having any ill-effects and has asked the company to remove all his pictures from the advertisements. He also stated that the company breached the terms of the contract to falsely portray him as a brand ambassador of Pan Bahar.