What on earth has the world come to! James Bond is now selling Pan Masala - Pan Bahar in India. Pierce Brosnan has promoted some of the most luxurious international brands in the past, but this time Bond is promoting Pan Bahar, Indian Mouth Freshener. Bollywood's 2nd Grade Khan - Saif Ali Khan was the previous Brand Ambassador for this brand.

Twitterati have gone nuts after watching his commercial:

Check out this creative Twitter post, taking a jab at Bond, the image says "Ek Martini Dena, Hillake, Milaake Nahi!"

This Tweet hits it on the nail. Filled with sarcasm, the tweet says "Every time I feel like I'm stuck in the wrong job, Pierce Brosnan of 2016 will remind me that it could have been so much worse. #PanBahar "

Then there is this Tweet "No need for 007 JamesBond to shoot,,just ask its enemy to chew specially prepared #PanBahar by M ..& within 5 minutes he will be unconscious"

Check out this one - "James bond be like - "Shaken with kattha and geeli supari""

Cricket commentator Harsha Bhogle posed a valid question. He asked "Can advertising and brand experts tell us if going viral but becoming a laughing stock is good brand strategy? #PanBahar"