Akshaye Khanna's performance in Ittefaq has been praised by many, however the actor seem to have invited some trouble for himself and the makers, thanks to the posters of 'Ittefaq' that present him smoking a cigarette. The Delhi Health Department has issued a strict compliance notice to the producers of the mystery thriller, Shah Rukh Khan, Gauri Khan, Karan Johar, Hiroo Johar and others, for promoting smoking.

The department had issued the statement about the notice saying, "This promotional material poster of the film being publicised in media is in gross violation of Section 5 of COTPA (Cigarette & Other Tobacco Products Act) 2003 as it promotes smoking. 5,500 youth in India consume tobacco daily and Bollywood films have a lasting effect on youths."