Aditya Chopra will be launching the theatrical trailer of Befikre at Eiffel Tower, Paris on October 10, 2016. This will be the first time that any Bollywood movie trailer will be launched at Eiffel Tower. Interestingly, no Hollywood movie trailer has been launched at that venue either.

Befikre stars Ranveer Singh and Vaani Kapoor in the lead roles and is scheduled to release on December 9, 2016. Vishal-Shekhar duo has composed the music for the movie. Befikre has been extensively filmed in Paris, therefore the launch at Eiffel Tower doesn't come as a surprise. Many Bollywood movies are being shot in Paris. Karan Johar's Ae Dil Hai Mushkil has also been extensively shot in Paris. Looks like Bollywood is ditching Switzerland for France.