Production powerhouses Reliance Entertainment and Phantom Films have joined hands with tennis ace-turned-entrepreneur Mahesh Bhupathis apparel and accessories company Swag Fashions Hub Pvt Ltd to launch a merchandise collection for the upcoming cricket film "83".

The film's lead actor Ranveer Singh and director Kabir Khan promoted the launch, posing with the merchandise. Also present on the occasion was Shibasish Sarkar, Group CEO, Reliance Entertainment.

"83" is slated to release on June 4. The film revolves around India's victory in the 1983 cricket World Cup. Ranveer plays the team's captain Kapil Dev.

According to reports, the merchandise is called ‘83 Believe' and it offers products inspired by the victory. The line includes apparel, accessories, face masks, crockery, furniture, backpacks, home decor, home furnishings, pillows, and clocks.