Actor Vijay Deverakonda on Thursday celebrated three years of his fashion brand, Rowdy.

The actor, who is known for his work in Telugu films, had launched Rowdy to appeal to the fashion-inclined among the young generation.

"I am you. I am the rowdy you. We have been Rowdy for three years now. Coming from nothing yet here we are, 3 years of going out there and making a name for us everywhere; each in his own field, each living his life without limitations, without fear, with immense love and giving it all to everything. There is now stopping Rowdy! As we move forward Rowdiness shall take over," he wrote on Instagram story.

Before the actor launched the brand, he was tagged as Rowdy by his fans.

Vijay will soon be seen in "Liger" alongside Ananya Panday. The Karan Johar production marks the actor's Hindi film debut.